Clarify your message, refine your methodology and create the signature program you want to become known for.
You're an incredible coach, there's no doubt about that!
Not only do you have a toolbox full of coaching techniques and healing modalities at your disposal, you've got at least 5 lifetimes' worth of your own "dark nights of the soul" to leverage too.
As a multi-passionate coach with all the certifications... sometimes the most challenging part can be in packaging up your magic into a tangible offer.
The problem is that because you have so many possible directions you "could" take your business and a wide range of clients you've helped already, you find yourself a little confused about exactly what it is that you're selling and to whom. (And as a result your audience is little confused too.)
What you really want is to finally have clarity in your message, a signature program you are known for and the ability to confidently articulate the transformation you facilitate with your work.
You struggle with marketing because your message changes week-to-week depending on what's happening with your current clients or in your own personal development journey.
You frequently find yourself on the emotional rollercoaster of going from "Omg I have it" (and being so certain of the thing you want to lead with), to wanting to burn it all down and start over... sometimes all within the same week.
You're also tired of feeling like you have to convince people to work with you or explaining all the modalities that you've been trained in and why they're beneficial. And honestly, it just feels messy right now and you're not sure how to pull it all together.
You're also tired of feeling like you have to convince people to work with you or explaining all the modalities that you've been trained in and why they're beneficial. And honestly, it just feels messy right now and you're not sure how to pull it all together.
I've been there. In fact, I've been there several times over the 10 years of my business!
With every evolution on my journey as a coach and with every new signature program that I have created along the way (there have been many!), I've had to remember that the key to my success has always been in unlocking the method to my madness magic.
That there's only one ME who has my exact combination of skills and experience that makes me the perfect coach for someone with a specific problem that I happen to have the best possible solution for... and THAT'S what I need to be selling.
So whether you're creating your first signature program ever or you're moving into your next evolution as a coach and ready to birth something new, I'm willing to bet there's a method to your magic ready to be unlocked too!
Stop selling "coaching" (and other modalities you use) & start positioning your unique method as the solution your ideal client's problem.
Stop selling "coaching" (and other modalities you use) & start positioning your unique method as the solution your ideal client's problem.
The Solution?
to Your Magic
Get clear on the message you want lead with, the upgraded ideal client you want to work with and confidently articulate your offer promise.
Refine your unique approach and develop a proprietary framework and Transformation-Ready Curriculum™ that supports your clients to get a specific result.
Create the signature program that will serve as the centrepiece of your streamlined offer suite. (Whether that be a 1:1, group or a self-paced program.)
RECEIve:
In this module, we're going to dive deep into what you really want to be selling and what parts of your personal journey you can leverage in your messaging and which gifts you've been underutilizing. We'll uncover your unique specialized perspective on a common topic in your niche that helps you stand out.
We'll also do a review of your previous coaching experience and determine which clients were most fulfilling to work with and which ones were not. Before we dive into your offer we want to ensure you're creating it for the clients you're meant to work with and not just the ones you could help.
module 1
In this module, we'll get clear on the A to B transformation you feel confident in facilitating and the offer promise you can get confidently get behind. Not only does having a unique method position you as an expert in your niche, but it also provides the structure needed for a scalable group program. (Even if you're initially facilitating it 1:1.)
You'll learn how to develop a Transformation-Ready Curriculum™, taking into consideration different learning styles and common sticky points you'll want to pre-emptively address with recorded lessons, worksheets or additional resources.
NOTE: Your curriculum is what makes your signature program so versatile! You can run it as a live group (cohort or evergreen), facilitate it 1:1 and/or even sell your lessons as a self-paced course.
module 2
Now that you know what it is you're selling and how exactly you're going to facilitate the transformation you're promising, we'll work through all the logistical details of how your signature program is structured and delivered. (Most coaches start here and skip steps 1 & 2!)
We'll discuss considerations for program length, session cadence, proximity and pricing that feels right for you. I'll share best practices for 1:1 and group programs, and share examples of what I've personally created over the last 9 years and a few client examples too.
Bonus: You'll also learn my Strategic Offer Layering™ Method that positions your signature program as the centrepiece of your offer suite, allowing you to build a smart eco-system with multiple entry-points and continuing support options around it.
module 3
While your frontline marketing is what creates the initial interest, we want to drive your potential clients to a sales page that confirms that your program is the solution to their problem, explains all the details (including price!) and either gives them the option to purchase directly (if appropriate for that offer) or book a discovery call to ensure mutual fit. No awkward sales calls where "overcome objections" required.
You'll receive my tried and true signature program sales page template that I've taken 100s of coaches through, with examples both 1:1 and curriculum-based group programs.
module 4
In this module I'll walk you through my go-to strategy that I've personally used for several multi-5 figure mastermind & certification launches between $20K-$70K, and that has helped my clients with 5 and multi-5 figure group program launches too.
You'll learn my simple system for a 21-day live launch that I recommend for any new program launch. This includes seasonal live launches, as well as a the initial enrolment period for a new evergreen program.
You'll also receive a customizable launch planner, a behind-the-scenes look at my best launches including examples of my conversion events and corresponding posts & sales emails.
module 5
Create a signature masterclass or workshop (aka "the method magnet") that pre-qualifies your potential clients for your offer and gets buy-in on your signature methodology, while creating a logical next step to come into your paid program.
Whether for a live launch or evergreen funnel, you'll learn how to structure your high-value masterclass without over-teaching and confidently present your offer without it feeling like a giant sales pitch. You'll receive examples of some of my best-converting masterclasses and workshops, including examples of the promo materials, landing pages and email sequences too.
module 6
Inside this upcoming mini-course you'll learn my all new signature framework for creating marketing content infused with empowering NLP language concepts that speak to the unconscious mind and takes into consideration the most common identify-based limiting beliefs that most humans have and that often get in the way of decision making.
By learning how to communicate with the unconscious mind, you can speak to the most empowered version of your ideal client, breaking through their fear and gifting them the experience of a new lens to see what's truly possible for them.
You'll come away with a framework to use when developing content for your signature program, and that can also be applied to your overarching brand and offer suite.
Bonus Workshop
Laura Smith Anolik, Health & Leadership Coach
Prior to working with Cara, I lacked clarity around who my ideal client was and what services I was actually selling. I had positioned myself as a general health coach, which attracted an initial client base, but I was struggling with my messaging, offering, and maintaining a steady flow of clients.
Through Method to Your Magic, I was able to develop a signature program, upgrade my systems for coaching, website, and email marketing, build a sales page, develop a marketing strategy, and successfully launch my program with a live workshop—all in just 8 weeks! The lessons around developing a signature program and masterclass were extremely valuable, and the worksheets for the ideal client, messaging, and sales pages were incredibly clarifying. Cara clearly thought out the process very thoroughly, allowing me to focus on what I do best instead of figuring out how and in what order to do things. Beyond the program itself, Cara was so supportive with personalized guidance—troubleshooting with me, reviewing my copy, offering prompt feedback, and providing clear steps to launch everything seamlessly.
If I hadn't worked with her, I'd still be contemplating "maybe I should do this? or what if I did that?" and spiralling in confusion. Instead, I now have clarity, systems, and a signature program that positions me confidently in my market!"
"I now have clarity, systems, and a signature program that positions me confidently in my market!
Ready for this?
I'm a Certified Trainer of NLP & Business Mentor for Multidisciplinary Coaches
I've gone from selling $47 detoxes as a struggling nutritionist to having mentored 100s of coaches and wellness practitioners since going all in on my business in 2016. More recently I've certified over 60 coaches inside the Mind Surgery Method® (my own NLP-based coaching methodology!) alongside my 6-figure coaching practice over the last 4 years.
My clients are coaches and wellness practitioners across the globe. From upgrading their coaching toolbox with NLP, launching their signature coaching packages, signing their very first paying clients to their first $10K+ months and even $30K+ launches -- nothing makes me happier than to support a coach on a mission to get out of their own way and into the shoes of the leader they're meant to be.
Fresh out of my coaching certifications, I was ready to launch my business but had absolutely no idea where to begin. I was overwhelmed, bursting with ideas, but unclear on my ideal client, messaging, or what building a coaching business even required.
Cara guided me through every step. She helped me get crystal clear on my ideal client and messaging, develop my signature coaching framework, refine my website copy, and craft my content strategy.
What could have been months of spinning my wheels turned into the clarity I was seeking and a focused action plan. My initial chaos and confusion transformed into the confident launch of my coaching business."
- Dana Kraml, Certified Life & Leadership Coach
“Working with Cara is the best investment you can make to build a successful coaching business.
During our time together, she helped me gain complete clarity on my ideal client and messaging, allowing me to refine my positioning with confidence. With her guidance, I revamped my entire website, completed sales pages for both programs, and built out a workshop to lead into a launch.
The results? Within weeks, I generated $20,000 in revenue from my new group program and welcomed five people into my course. But beyond the numbers, the biggest shift was in how I felt—aligned, confident, and in flow. Cara helped me structure my business in a way that felt natural and sustainable, making it so much easier to show up and be visible.
- Mary Struzinsky, LCSW Burnout Coach for Women Leaders
“Cara helped me gain complete clarity on my ideal client and messaging, allowing me to refine my positioning with confidence.
With Cara's guidance, I’ve launched two successful group programs, led a powerful masterclass that I am now using as lead magnet (never thought about that before Cara suggested it) and restructured my 1:1 coaching offers. I just sold 4 spots into my new 1:1 coaching program within 12 days at the the highest rate ever.
Her support goes beyond strategy — she helps you calibrate your mindset and step into the identity of the woman who can hold and grow a powerful business. Having two successful group launches back-to-back, leading a masterclass, and now stepping into a higher-level 1:1 container — this isn’t just growth, it’s expansion and I would not have been able to do it without Cara’s knowledge and support.”
- Maja Ognjanovich , Nutritionist & Weigh Loss Coach
“I just sold 4 spots into my new 1:1 coaching program within 12 days at the highest rate ever
Joining Cara’s Mastermind was a game changer for my business. After only a few sessions with her I saw an increase in 1-1 clients and had a shift in my mindset about the value I provide and what was possible. I went from invoicing per session to having clients pay in full (and upfront) for my 90-day package.
Throughout the program I also learned how to organize my offerings and to consider what was best for me and my clients depending on the stage of their journey, which led to a new container of group coaching. With Cara’s support, accountability and guidance every step of the way I successfully launched my first group program with 5 clients. Cara really helped me uplevel my coaching practice and step into my confidence.
- Lesley Steppler, Holistic Mental Health Coach
“I went from invoicing per session to having clients pay in full (and upfront) for my 90-day package.
Before working with Cara I was struggling with focus and direction in my business. I was getting overwhelmed all the time and also I was struggling with shifting identities from being a coach/therapist into a coach trainer and mentor.
Cara played a massive role in boosting my confidence & self-belief so I could get my first round of the certification up and running and have a $26K launch. If she hadn't been by my side, I think I'd still be dragging my heels waiting for it to be 'perfect'.
Cara is such an open book and held nothing back while working together. Because we serve similar audiences with similar offerings, she could easily have held back but she 100% put my growth and expansion at the top of her agenda as my mentor.
- Claire Brett, Success Coach & NLP Trainer
“It was a no-brainer to work with Cara and it was one of the best investments I've ever made.
Since creating my signature program, I’ve raised all my prices and decreased the amount of clients I’m working with but the level of service I’m providing is far superior than anything I was able to deliver before.
If I had not invested in working with Cara , I wouldn’t have the success I have today and nor would I have better work-life balance."
- Cynthia Thurlow, Nurse Practitioner & Intermittent Fasting Expert
“Within the first 6 weeks of working with Cara, I had my first $10K month and I’ve gone on to create multiple 5 figure months.
I love how comfortable I am with Cara talking about money goals and how to actually produce them through the programs that she so lovingly and intuitive helps me with. She knew how to press the right buttons so instead of just filling up 12 spots for my certification, I had 5 more!
With Cara’s guidance, I created and filled a premium 1:1 coaching offer charging 6 times my previous rates. I also finally launched my mastermind program as an ascension offer to my certification and have since rolled out a total of 5 cohorts.
Each session with Cara is golden. I always look forward to meeting her because I know that I’ll be able to receive nuggets of brilliance that I can immediately integrate in my practice!"
- Kimi Lu, Life Coach & Manifesting Expert
“With Cara’s guidance, I created and filled a premium 1:1 coaching offer charging 6 times my previous rates.
I have learned such a valuable process that I can apply again and again in my coaching business. I am so grateful that I now have the confidence, clarity and specificity on exactly what I offer and that shines through on discovery calls with ANY prospective client.
I highly, highly recommend working with Cara and this program! You'll have this skill and the tools for life. "
- Ashleigh van der Hoven, Actress & Life Coach
“During the program, I signed two coaching clients at the highest rate I had ever charged.
When I first started working with Cara I didn't have a business nor did I really think it was possible for me to create a business that allowed me to operate from my zone of genius. Together we did a deep dive to figure out what I truly loved and how I could actually structure that into a profitable business, and Ignite Your Soul Brand was born.
My Ignite Your Brand Vision group program sold out in 10 days and is filled with my dream clients.
After just 1 year in business I now have regular 5 figure months! I'm regularly booked with private clients WHO COME TO ME because of the support, guidance and signature success formula process that Cara led me through."
- Jordan Duvall, Brand Strategist
“If you're serious about your dream, then Cara is your coach.
Since joining forces with Cara, I have successfully clarified my ideal client and messaging, launched an online program that now has over 4 dozen people in it, launched my own group program, on-boarded new private clients, and significantly increased my monthly income.
I would highly recommend working with Cara if you are looking to scale your business, develop clarity around your offerings and messaging, and simultaneously work on yourself and your growth mindset."
- Stephanie Long, Business Coach for Nutritionists
“I launched an online program that now has over 4 dozen people in it.
If you're ready to refine your positioning in the coaching space so you can show up confidently as the expert you actually are... this is for you!