Clarify your message, refine your methodology and create the signature coaching program only you can.
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You frequently find yourself on the emotional rollercoaster of going from "omg THIS is the thing!" (and being so certain of your new direction), to wanting to burn it all down and start over... sometimes within the same week.
What you really want is a signature program that embodies your magic, that you feel excited to talk about and that also (super important!) solves a high-priority problem that your dream client has been looking for a solution to and is ready to invest in.
You also want to connect with that dream client on an emotional level and to be able to confidently articulate the transformation you facilitate and how you'll help them get from where they are now to where they want to be with your signature methodology.
And you know it's time to figure it out so that you can get back to marketing your services and call in the dream clients you're meant to support. (They've been waiting for you.)
I've been there. In fact, I've been there several times over the 9 years of my business.
With every evolution on my journey as a coach and with every new signature program that I have created along the way (there have been many!), I've had to remember that the key to my success has always in unlocking the method to my madness magic.
That there's only one ME who has my exact combination of skills and experience that makes me the perfect coach for someone with a specific problem that I happen to have the best possible solution for.
So whether you're creating your first signature program ever or you're moving into your next evolution as a coach and ready to birth something new, I'm willing to bet there's a method to your magic ready to be unlocked too!
You're an incredible coach, there's no doubt about that! Not only do you have a toolbox full of coaching techniques and healing modalities at your disposal, you've got at least 5 lifetimes' worth of your own "dark nights of the soul" to leverage too.
The challenge now is that because you have so many possible directions you "could" take your business and a wide range of clients you've helped already, you find yourself a little confused about exactly what it is that you're selling and to whom. (And as a result your potential clients are a little confused too.)
You struggle with marketing because your message changes week- to-week depending on what's happening with your current clients or in your own personal development journey.
As a multidisciplinary coach with all the certifications... sometimes the most challenging part can be in packaging up your magic into a tangible offer.
Start positioning your signature methodology as the solution to your ideal client's problem. (Instead of "coaching" or the individual modalities you use.)
Stop leading with the modalities you use & start positioning your unique genius as the solution to their specific problem.
imagine having:
The Solution?
to Your Magic
In this module, we're going to dive deep into what you really want to be selling and what parts of your personal journey you can leverage in your messaging and which gifts you've been underutilizing.
We'll also do a review of your previous coaching experience and determine which clients were most fulfilling to work with and which ones were not. Before we dive into your offer we want to ensure you're creating it for the clients you're meant to work with and not just the ones you could help.
WEEK 1
In this module, we'll get clear on the A to B transformation you feel confident in facilitating at this exact moment and the offer promise you can get confidently get behind. Taking into considering your unique combination of skills, experience and innate gifts, we'll evaluate which parts to include and which parts to leave behind to ensure you don't end up with a "kitchen sink" offer.
This is about creating the most streamlined pathway to your clients' desired results! You'll come away with a step-by-step framework that shows your dream client they're in good hands.
WEEK 2
Now that you know what it is you're selling and how exactly you're going to facilitate the transformation you're promising, we'll work through all the logistical details of how your signature program is structured and delivered. (Most coaches start here and skip steps 1 & 2!)
We'll discuss considerations for program length, session cadence, proximity and pricing that feels right for you. I'll share best practices for 1:1 and group programs, and share examples of what I've personally created over the last 9 years and a few client examples too.
WEEK 3
While your frontline marketing is what creates the initial interest, we want to drive your potential clients to a sales page that confirms that your program is the solution to their problem, explains all the details (including price!) and either gives them the option to purchase directly (if appropriate for that offer) or book a discovery call to ensure mutual fit. No awkward sales calls where "overcome objections" required.
You'll receive my tried and true signature program sales page template that I've taken 100s of coaches through, now with examples for both 1:1 and curriculum-based group programs.
WEEK 4
In this module, we'll work through the most suitable onboarding process that makes sense for this particular program. Whether it's a click-to-purchase situation straight off your sales page or you want to ensure mutual fit with a discovery call first, this is a critical step to think through in detail to ensure your client feels both valued & supported right from the start.
We'll also work out what needs to be delivered upon sign-up, including any client onboarding materials, group access, questionnaires or preview lessons and ensure you have systems in place for a seamless onboarding experience.
WEEK 5
Create a signature masterclass or workshop that pre-qualifies your potential clients for your offer and makes them think "I can't believe this is free!", while creating a strong desire for your paid program.
Whether for a live launch or evergreen funnel, you'll learn how to structure your high-value masterclass without over-teaching and confidently pitch your offer without it feeling like a giant sales pitch. You'll receive examples of some of my best-converting masterclasses and workshops, including examples of the promo materials, landing pages and email sequences too.
WEEK 6
RECEIve:
Mary Struzinsky, LCSW Burnout Coach for Women Leaders
Before working with Cara, I was at a pivotal moment in my business—I had powerful programs to offer but needed help packaging my new group coaching program and transitioning another into an evergreen course.
During our time together, she helped me gain complete clarity on my ideal client and messaging, allowing me to refine my positioning with confidence. With her guidance, I revamped my entire website, completed sales pages for both programs, and built out a workshop to lead into a launch.
The results? Within weeks, I generated $20,000 in revenue from my new group program and welcomed five people into my course. But beyond the numbers, the biggest shift was in how I felt—aligned, confident, and in flow. Cara helped me structure my business in a way that felt natural and sustainable, making it so much easier to show up and be visible. Working with her was truly a game-changer.
If I hadn’t worked with Cara, I’d still be second-guessing my offers and feeling overwhelmed by the details. Instead, I now have a thriving business with a clear direction and the confidence to scale even further.
"Cara helped me gain complete clarity on my ideal client and messaging, allowing me to refine my positioning with confidence.
achieve:
Ready for this?
In this new mini-course coming late April, I'll walk you through my go-to strategy that I've personally used for several multi-5 figure mastermind & certification launches between $20K-$70K, and that has helped my clients with 5 and multi-5 figure group program launches too.
You'll learn my system for a 21 day live launch that I recommend when launching 3-month or longer group programs -- and a modified version for shorter programs and courses.
You'll also receive a customizable launch planner, a behind-the-scenes look at my best launches including examples of my conversion events and corresponding posts & sales emails.
Limited Time Bonus
- Stephanie Long, Business Coach for Nutritionists
Since joining forces with Cara, I have successfully clarified my ideal client and messaging, launched an online program that now has over 4 dozen people in it, launched my own group program, on-boarded new private clients, and significantly increased my monthly income.
I would highly recommend working with Cara if you are looking to scale your business, develop clarity around your offerings and messaging, and simultaneously work on yourself and your growth mindset."
“Working with Cara has been an absolute game-changer for my business!
I'm a Certified Trainer of NLP & Business Mentor for Multidisciplinary Coaches
I've gone from selling $47 detoxes as a struggling nutritionist to having mentored 100s of coaches and wellness practitioners since going all in on my business in 2016. More recently I've certified over 60 coaches inside the Mind Surgery Method® (my own NLP-based coaching methodology!) alongside my 6-figure coaching practice over the last 4 years.
My clients are coaches and wellness practitioners across the globe. From upgrading their coaching toolbox with NLP, launching their signature coaching packages, signing their very first paying clients to their first $10K+ months and even $30K+ launches -- nothing makes me happier than to support a coach on a mission to get out of their own way and into the shoes of the leader they're meant to be.
I love how comfortable I am with Cara talking about money goals and how to actually produce them through the programs that she so lovingly and intuitive helps me with. She knew how to press the right buttons so instead of just filling up 12 spots for my certification, I had 5 more!
With Cara’s guidance, I created and filled a premium 1:1 coaching offer charging 6 times my previous rates. I also finally launched my mastermind program as an ascension offer to my certification and have since rolled out a total of 5 cohorts.
Each session with Cara is golden. I always look forward to meeting her because I know that I’ll be able to receive nuggets of brilliance that I can immediately integrate in my practice!"
- Kimi Lu, Life Coach & Manifesting Expert
"With Cara’s guidance, I created and filled a premium 1:1 coaching offer charging 6 times my previous rates.
I have learned such a valuable process that I can apply again and again in my coaching business. I am so grateful that I now have the confidence, clarity and specificity on exactly what I offer and that shines through on discovery calls with ANY prospective client.
I highly, highly recommend working with Cara and this program! You'll have this skill and the tools for life. "
- Ashleigh van der Hoven, Actress & Life Coach
"During the program, I signed two coaching clients at the highest rate I had ever charged.
Before working with Cara I was struggling with focus and direction in my business. I was getting overwhelmed all the time and also I was struggling with shifting identities from being a coach/therapist into a coach trainer and mentor.
Cara played a massive role in boosting my confidence & self-belief so I could get my first round of the certification up and running and have a $26K launch. If she hadn't been by my side, I think I'd still be dragging my heels waiting for it to be 'perfect'.
Cara is such an open book and held nothing back while working together. Because we serve similar audiences with similar offerings, she could easily have held back but she 100% put my growth and expansion at the top of her agenda as my mentor.
- Claire Brett, Success Coach & NLP Trainer
“It was a no-brainer to work with Cara and it was one of the best investments I've ever made.
Since creating my signature program, I’ve raised all my prices and decreased the amount of clients I’m working with but the level of service I’m providing is far superior than anything I was able to deliver before.
If I had not invested in working with Cara , I wouldn’t have the success I have today and nor would I have better work-life balance."
- Cynthia Thurlow, Nurse Practitioner & Intermittent Fasting Expert
“Within the first 6 weeks of working with Cara, I had my first $10K month and I’ve gone on to create multiple 5 figure months.
When I first started working with Cara I didn't have a business nor did I really think it was possible for me to create a business that allowed me to operate from my zone of genius. Together we did a deep dive to figure out what I truly loved and how I could actually structure that into a profitable business, and Ignite Your Soul Brand was born.
My Ignite Your Brand Vision group program sold out in 10 days and is filled with my dream clients.
After just 1 year in business I now have regular 5 figure months! I'm regularly booked with private clients WHO COME TO ME because of the support, guidance and signature success formula process that Cara led me through."
- Jordan Duvall, Brand Strategist
"If you're serious about your dream, then Cara is your coach.
I introduced boundaries when working with the clients which I avoided for years, I changed my limiting beliefs around helping others and when I help the most effectively.
I’m much more open to receive love and gratitude from my rockstar clients and I get the messages from them on a daily basis. I can now underpromise in my offers and overdeliver during my work, feeling amazing, in the flow, expanded in my energy."
- Ania Aftowicz, Hypnotherapist & Business Coach
“I launched my first autohypnosis program with sales nearly 4 times higher than expected!
10 spots only.
We start March 17th!