With cara rice, Certified trainer of nlp and business mentor for coaches
Mastery
MASTERCLASS
Get it now for $197
While the style and format has evolved over the years, this strategy has had the most impact on my business to date and it's certainly outlived many trends. Masterclasses have served as conversion events for at least a dozen multi-5 figure launches, they've helped me grow my email list and Facebook group and I've also been able to re-purpose them for social media content, lead magnets and even guest expert trainings in other people's communities.
It's safe to say that masterclasses aren't going anywhere any time soon and I'm excited to teach you how to plan them, promote them, pitch your offers on them (and how to re-purpose the content) so you can leverage this timeless strategy to grow your coaching business too.
If there's one marketing strategy that continues to outlive the trends, it's masterclasses!
Planning & Promoting Your Masterclass
We'll cover how to pick a date & a topic based on what you're selling and considerations for how to structure it depending on whether it's for a launch or evergreen offer. (There's a different strategy for each.) I'll also show you exactly how to structure your sign-up page for optimal conversions, and the copy to include in your promotional posts to drive traffic right to that page. (No more asking people to DM you for a link... make it easy!)
Hosting Your Masterclass & Pitching Your Offer
Feel awkward pitching your offer on a live training? We'll also work through the best format and flow for your content so that there's a natural transition to your offer that's helpful & not "sales-y" at all. I'll also share with you some of my best practices for hosting and sending out the replay.
We'll talk about all the incredible ways you can leverage your masterpiece! (From lead magnets, paid info products, social media content and more ;))
Re-Purposing Your Content
What's included:
what's included:
What we're going to cover...
3-HR WORKSHOP REPLAY/MINI-COURSE
BONUS resources to help you put it all together
get it now for $197
I've gone from selling $47 detoxes (to anyone who would work with me) to sustaining a fully-booked six figure coaching business for over 6 years. My clients are coaches, mentors and wellness practitioners across the globe.
From getting on video for the first time, launching their signature coaching packages, signing their very first paying clients to creating $5K, $10K and even $35K months -- nothing makes me happier than to support someone to step out of their own way and into the shoes of the leader they're meant to be.